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Giftlo.

The AI Gift Finder & Wishlist App

Making gifting fun, personal, and effortless — one swipe, one wishlist, one reminder at a time.

Year 2024
Role Product Designer
Platform iOS & Android
Category AI Social App
Giftlo App Mockup
Giftlo App Mockup

Gift-giving became a chore.

It's 11pm the night before your best friend's birthday. You've spent two hours across a dozen browser tabs, and you still have nothing. You panic-buy a gift card. Again.

This isn't a rare story — it's the default experience. Modern gifting is broken: we have more options than ever, but less clarity on what to actually give. The result? Duplicate presents no one wanted, generic gift cards that say "I gave up," and the quiet erosion of what should be one of the most meaningful human gestures.

"Most gifting tools pick one of those problems and solve it halfway."

Hours of research, zero ideas

Endless scrolling across multiple platforms without finding anything that truly fits the person.

Duplicate gifts, every time

Without visibility into what others are buying, group gifting turns into an awkward guessing game.

Generic gift cards as a last resort

The "I didn't know what to get you" gift — meaningful in theory, forgettable in practice.

What if gifting felt effortless?

Giftlo combines AI personalisation, social coordination, and intuitive discovery into one platform — solving the full gifting loop instead of just one piece of it.

01

Discover

Swipe through curated products or ask the AI. Find gifts that actually match the person — not just the price tag.

02

Connect

Sync with friends via QR code. Share wishlists, see what others are buying, and eliminate the duplicate gift problem entirely.

03

Give

Smart reminders link directly to wishlists. Remember the birthday, know exactly what to buy, and act in one step.

Five features.
One complete gifting loop.

01

Swipe Discovery Feed

A Tinder-style browsing experience for gifts. Swipe right to save, left to skip — replacing hours of research with gut-reaction decisions that genuinely reflect preference.

Discovery
02

AI Gift Assistant

Describe the recipient — personality, occasion, budget — and the AI returns curated recommendations with direct purchase links. It remembers context across conversations and refines with each exchange.

AI-Powered
03

Universal Wishlist

Paste links from any retailer — Etsy, Shopify, Amazon, niche brands — into one consolidated wishlist. One place for every want, with no store restrictions or platform limits.

Organisation
04

QR Friend Sync

Scan a QR code to connect with friends instantly. See real-time shared wishlists, get notified of changes, and eliminate the awkward duplicate gift problem once and for all.

Social
05

Smart Birthday Reminders

Giftlo tracks your connected friends' birthdays and sends reminders that link directly to their current wishlist — collapsing "remember" and "act" into a single, effortless moment. No more last-minute panic.

Automation

See it in action.

Real product. Real interactions. Watch Giftlo do what it was built to do.

Built for everyone who gives.

🎁

The Last-Minute Gifter

For the person who means well but always ends up panic-buying the night before the birthday.

👥

The Group Coordinator

Organising a group gift? See what everyone's buying and eliminate duplicates instantly.

📋

The Wishlist Builder

Want to make it easy for others to buy for you? Build your wishlist from any store, anywhere.

📅

The Birthday Tracker

Never miss a birthday again — with reminders that take you straight to the perfect gift.

Understanding the gifter.

Research drove every product decision — from the swipe mechanic to the reveal experience.

Key Insights

Users want emotional impact from gifting — not just product delivery

Surprise and reveal experiences significantly increase engagement and satisfaction

Personalization is valued more than price — the right gift beats an expensive one

Simplicity is critical — every extra step in the gifting flow causes drop-off

User Survey 52 respondents · 2026
Prioritise emotional impact over price when choosing a gift 83%
Would engage more with surprise reveal experiences 78%
Find current gifting tools impersonal or generic 91%
Abandoned a gift purchase due to too many steps 69%

Qualitative interviews + online survey conducted across target demographic

Designed for real gifters.

Alex

Alex

Working Professional · Age 20–30

  • United States
  • Digitally active · values relationships
  • Working professional / College student
  • Celebrates milestones with loved ones
The Caregiver

Interests

  • Celebrating special occasions with thoughtful gestures
  • Discovering unique and personalised products online
  • Connecting with friends and family digitally
  • Exploring new trends in gifting experiences

Motivations

  • Making recipients feel truly seen and appreciated
  • Creating memorable emotional moments through gifts
  • Simplifying gifting without losing personal touch
  • Seeing a genuine, heartfelt reaction from the receiver

Pain Points / Frustrations

  • Generic gift apps feel boring, impersonal, and transactional
  • Coordinating group gifts is chaotic and stressful
  • Hard to find the "perfect" gift without knowing preferences
  • Last-minute gifting leads to rushed, forgettable choices

Needs / Expectations

  • AI-powered gift suggestions based on recipient's personality
  • Wishlist and reminder features to stay ahead of occasions
  • Easy group gifting with minimal coordination overhead
  • A joyful, simple experience from idea to delivery

From occasion to emotional reaction.

01

Open Giftlo

User launches app

02

Select Occasion

Birthday, surprise, or custom

03

Choose Gift

Swipe or ask AI assistant

04

Personalize

Add message or media

05

Send Gift Link

Receiver gets a link

06

Reveal Animation

Emotional unboxing moment

07

Reaction

Engagement tracked

Giftlo User Flow Diagram

Early layout exploration.

Wireframes were skipped and UI was directly iterated in a high-fidelity design phase — moving from research insights to polished screens efficiently.

Giftlo Wireframes

Every choice has a reason.

Each UI decision was grounded in research — balancing emotional storytelling with frictionless usability.

Soft Gradients
Emotional storytelling — warmth and anticipation without visual noise
Card-Based Layouts
Easy gift browsing — one decision at a time, no overwhelming grids
Minimal Steps
Reduce friction in gifting flow — every extra tap causes drop-off
Reveal Animation
Enhance emotional impact — the unboxing moment is the product
Personalization-First UI
Increase user engagement — people invest more when they can add their voice to a gift

Validated by real users.

01

Users preferred fewer steps in the gifting flow — each removed screen increased completion rate

02

The emotional reveal animation was cited as the most memorable part of the experience

03

Personalization options increased satisfaction — users felt more ownership over their gift

04

A simpler UI during checkout significantly reduced confusion and cart abandonment

"

I used to spend hours hunting for gift ideas and still end up with something generic. I described my sister's personality in two sentences and had five perfect options in under a minute.

M
Marcus R. 28 · Chicago, US
"

The reveal animation genuinely made my girlfriend tear up. She said it felt like opening a real gift — I've never had that reaction from something digital before. It felt personal.

S
Sophie L. 25 · Manchester, UK
"

Our friend group used to always duplicate gifts at birthdays — someone always showed up with the same thing. Since we all use Giftlo the problem is completely gone. The wishlist sync is a game changer.

I
Imran Z. 31 · Sydney, AU

Gifting made memorable.

Emotional Gifting Experience

Designed to make digital gifting feel as meaningful as handing over something in person

Memorable Interactions

The reveal system creates a moment that receivers remember — turning a digital action into a human one

Personalization & Storytelling

Emphasis on custom messages and media transforms a product into a personal story

Digital–Human Connection

Bridging the emotional gap between sender and receiver across any distance

Lessons that shaped me.

01

Emotional UX Outperforms Functional UX in Gifting

Users don't remember features — they remember how a product made them feel. The reveal moment proved this at every test session.

02

Simplicity Improves Conversion in Gift Flows

Every removed step increased completion. Friction is invisible to designers but painfully visible to users.

03

Storytelling Enhances Perceived Product Value

A gift with a message and media feels worth more than an identical one without — narrative is a product feature.

04

Micro-Interactions Create Emotional Engagement

Small details — a spring on a swipe, a glow on hover — accumulate into a product that feels alive and considered.

Try Giftlo free.

Available on iOS and Android. Free to download with optional Pro features.

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